Press Room
Privai has been featured in leading beauty, lifestyle, and spa industry publications since 2015, with editorial coverage spanning more than ten years of botanical innovation, spa partnerships, and the women who shape the brand.
From Allure's recognition of independent beauty brands to SHAPE, SELF, and American Spa Magazine's deep coverage of our formulations and spa programs, Privai's editorial presence reflects a brand built quietly, deliberately, and with the kind of craft that earns coverage rather than chases it.
Featured In
National Beauty & Lifestyle Media
- Allure
- SHAPE Magazine
- SELF Magazine
- HAUTE Beauty Guide
- Travel Beauty
- Beauty in the Bag
Spa & Wellness Trade
- American Spa Magazine (multiple features, 2015–present)
- Insider Magazine, Best Beauty & Grooming Products
- Modern Luxury
Regional & Industry Press
- Reston Now
- Commercial Observer
- ARL Now
- Store Reporter
About Privai
Founded on the belief that spa-grade skincare belongs in daily life, Privai develops botanically-driven formulations crafted in Asheville, North Carolina. The brand is women-led and employee-owned, with formulations used at a national network of luxury hotel spas, resort destinations, and independent wellness practitioners.
Under the new ownership of Tiffany Harlan, Privai is entering its next chapter as an independent, woman-owned small business, with a renewed commitment to quality, intention, and the relationships that built it. Read more on our About page or explore our full skincare range.
Media Inquiries
For press inquiries, product samples, or interview requests:
For B2B partnership inquiries:
wholesale@privai.com
828-575-2433