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What's new at Privai
This page is where the 2026 relaunch lands first. Leading the arrivals are the brand-new Blooming Body Scrub and Blooming Body Butter, the newest members of our botanical body care range. Around them you'll find spa favorites returning in refreshed 2026 packaging, the same formulas our guests already know.
For the bath and shower, explore our bath soaks and scrubs and body cleansers, then seal everything in with a body moisturizer like the Ultra Rich Body Butter. The Muscle Therapy Lotion rounds out a recovery routine, while our aromatherapy and wellness blends support relaxation and stress relief.
Caring for your face too? The Phyto Clay Masque sits in our masks and exfoliants edit, and the Discovery Kit is the easiest way to sample the lineup, also a smart pick from gifts and sets.
New to the brand? Start with the Skin & Body Guide for routines our estheticians actually use, including how to care for the often-overlooked décolletage.