We believe in clean, non-toxic beauty here at Privai. What is clean beauty? The beauty you want minus the long list of ingredients linked to harmful health effects. Privai seeks out the most efficacious, quality, and eco-conscious ingredients that tread lightly on the earth. Our goal is to make every product safe enough for our daughters, but powerful enough for those of us who may need extra help turning back the clock. We are committed to the constant improvement of our formulas as skincare knowledge develops and we evolve as a community. We will always be 100% transparent about what’s in our formulas. We strive to lead the way in creating skincare bursting with innovation, big results, and powerful, safe ingredients. The Privai collection is always intentionally made with the health of our bodies and environment in mind.