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Results, integrity, and self-care: three words that defined the vision of Privai founders Christina Stratton and Ilana Alberico. After a chance meeting in 2005 and an immediate connection, Ilana and Christina joined forces and began their journey as spa developers, opening their first of many spas, SpaTheology, in the heart of downtown Asheville, NC. 

Now, 15 years later, their spa consulting company, Innovative Spa Management, is one of the most sought after spa firms in the nation with over 200 employees and 17 spa locations in the USA and growing. Ilana and Christina understand what women need in our busy world; as nurturers — mothers, businesswomen, wives, partners, caregivers, friends, and so much more. Privai was founded upon the belief that women deserve “spa in a bottle” skincare products designed for accessible luxury relaxation, to finally give them an opportunity to turn their selfless love towards themselves. If women rejuvenate their minds, bodies, and souls, the world will simply be a much better place.

Christina, a singer/songwriter turned skincare guru, experienced some of the most beautiful spas in the country while touring with her former girl pop group, i5. As a result, she began to grow a deep fondness for the spa industry; the sense of peace, calm, and relaxation of these tranquil environments gave her the necessary reboot needed to survive the crazy whirlwind of the entertainment industry. Christina began learning about the spa industry and skincare, soaking up all information about natural ingredients, formulations, and application, while continuing her music career as a professional songwriter in Los Angeles. 

Ilana, raised in the beautiful mountains of North Carolina, came from a holistic household that relied on natural medicine for healing: lavender treated burns, eucalyptus relieved congestion, and the scents of tea tree, lemon, and orange familiarized her with the powerful benefits of aromatherapy at a young age. Growing up with natural remedies paved the way for Ilana’s fascination with healing through massage and natural products, setting her up for a successful career in the spa industry.

Although Christina and Ilana came from two completely different worlds, their vision was the same: to create an accessible spa line for women that not only spoke to the core essence of mindful living, but that offered the healing benefits of botanically based ingredients as well. With the duo’s passion for natural skincare and knowledge of formulations and application, Privai was born.

“Ilana and I knew we wanted a skincare line that expanded beyond products. We wanted to simultaneously influence education, produce results for our guests and represent the power of inner beauty. With our vision its sharpest, we gathered a specialty team of botanists, chemists, estheticians, and massage therapists and worked diligently to create something special… starting in the spa treatment room with our hands and our hearts.”

~Christina Stratton & Ilana Alberico
Founders & Beauty Enthusiasts


At Privai, we are committed to the community and our planet. We take pride that for the past 15 years we remain:







We value our planet and feel passionate about the preservation of nature. As ambassadors and cheerleaders of the Blue Beauty Movement, we donate a percentage of our net profit to the IUCN, International Union for Conservation of Nature (IUCN.ORG) to protect nature’s habitat and endangered species.

We are dedicated to the holistic empowerment of women and proudly donate to Women For Women International (www.womenforwomen.org), a passionate organization devoted to enlightening women about their self-worth through education, business skills, and elevating self-esteem. Women are the roots of society and through their strength, families, and communities become more fortified, stable, filled with integrity, and balanced.