PRIVAI | SPA + SALON COMING SOON TO THE DC METRO AREA
Privai, the luxury skin, and body care line, announced the expansion of its brand with the debut of Privai | Spa + Salon. Focused on personalized wellness for the whole being, each destination will deliver signature experiences, unsurpassed services, rejuvenating treatments, and results-driven products. Located throughout the DC Metropolitan area, the first two locations to open this year will be Pentagon Row and Bethesda’s Pike & Rose followed by Fairfax Corner, Reston, Gaithersburg, and Tyson’s Corner early next year.
Founded upon the belief that everyone deserves “spa in a bottle” skincare products that provide accessible luxury and rejuvenation, Christina Stratton and Ilana Alberico developed the Privai line following the success of their spa and wellness management company, Innovative Spa Management (ISM SPA). This next evolution of the Privai brand brings their passion for self-care and personalized wellness to life in order to better serve individuals’ body, mind, and sense of self. “We are thrilled to evolve Privai into a personalized lifestyle brand because we are committed to delivering a world-class experience,” said Ms. Stratton, co-founder, and CEO of Privai. “We want to offer a place that truly realizes individual needs: from spa and body treatments to salon and beauty services. We understand that no two guests are alike, and it is this belief that inspires us to curate unique experiences, one’s antidote for respite and recharging.”